FMCG, Consumer Health, and Animal Health companies need forward-thinking strategies to stay competitive and drive growth. At Ecclis®, we provide specialized strategic consulting services that enable businesses in these sectors to achieve sustainable success and market leadership. Our expert team brings years of industry experience and deep expertise in Marketing, Brand Management, Commercial Strategy, Operational Efficiency, Regulatory Strategy, and Organizational Development.
Strategic Consulting Services
Leadership & Strategic Advisory
Our Leadership & Strategic Advisory services are crafted to meet the unique needs of C-Suite, D-Suite, and executive leaders, delivering tailored solutions that address strategic and operational priorities at the highest level. We focus on bridging the gap between visionary leadership and practical execution, enabling organizations to drive meaningful outcomes and thrive in today’s complex business landscape.
As trusted partners to senior executives, we provide actionable insights to help leaders navigate challenges, uncover opportunities for growth, and manage risks effectively. From market expansion and corporate transformation to long-term strategic planning, we take a holistic approach to align organizational goals with impactful execution. Our data-driven methodologies empower decision-makers to enhance competitive positioning, foster collaboration, and achieve sustainable success.
Commercial Management
Navigating complex commercial landscapes is essential for sustainable growth, especially in global markets. Our commercial management services focus on optimizing sales channels, managing global accounts, and developing innovative strategies that align with business goals. We provide actionable insights and effective account management solutions that enhance customer relationships, optimize pricing strategies, and expand market reach. By applying our expertise in global account management, we help businesses build resilient partnerships that deliver long-term value.
Marketing & Brand Management
Your brand is your promise to your customers. We help clients define and refine their brand strategies, ensuring every touchpoint reflects their values and resonates with target audiences. From positioning and brand architecture to go-to-market strategies, our team works to amplify brand presence and foster customer loyalty. We design tailored marketing strategies that increase engagement, drive sales, and reinforce brand credibility, adapting swiftly to changing consumer trends and preferences.
Organizational Setup & Development
A robust organizational structure is the backbone of a thriving business. We work with clients to create organizational setups that foster collaboration, agility, and innovation. Our expertise includes designing organizational frameworks, optimizing team structures, and defining roles and responsibilities to support strategic goals. We help companies develop a culture that promotes accountability and empowers employees to deliver results, driving productivity and fostering a sense of shared purpose across teams.
Ecclis as your growth partner
With an in-depth understanding of the FMCG, Consumer Health, and Animal Health industries, we deliver strategic consulting that addresses your unique challenges and unlocks new growth opportunities. Our tailored approach ensures that each client receives solutions aligned with their vision and goals.Our consultancy goes beyond traditional strategic advice. We provide a hands-on, results-oriented approach tailored to FMCG, Consumer Health, and Animal Health companies. With deep sector knowledge and a commitment to driving measurable outcomes, we become partners in your growth journey.
Whether you’re launching a new product, navigating the Rx-to-OTC switch, optimizing shopper experiences, or mastering Amazon sales, our team is ready to help you exceed your business goals. Let’s transform your challenges into opportunities for growth.
Contact us today to discover how we can elevate your business performance in today’s competitive marketplace.
Commercial Excellence
Commercial Excellence Services for FMCG, Consumer Health, and Animal Health Industries
In today’s competitive marketplace, achieving commercial excellence is essential for driving growth, especially for companies in FMCG, Consumer Health, and Animal Health sectors. Our services empower brands by focusing on the entire commercial spectrum, from deep consumer insights to optimized route-to-market strategies. We deliver customized solutions that accelerate growth and improve commercial performance.
Growth Acceleration through Commercial Excellence
Growth acceleration is at the heart of what we do. Leveraging our deep expertise in the FMCG, Consumer Health, and Animal Health sectors, we provide holistic solutions that drive sustainable growth. We work alongside our clients to identify high-impact opportunities, streamline processes, and implement best-in-class practices. From pricing optimization and category management to trade promotion and demand planning, our focus is on maximizing every commercial lever to deliver measurable results.
Consumer, Shopper & Retail Excellence
Understanding consumers and shoppers is at the core of our expertise. We dive into the motivations, behaviors, and preferences that drive consumer choices, helping brands create compelling products and strategies that resonate. Through our shopper and retail excellence services, we enable brands to enhance the customer experience at every touchpoint, from online to in-store. We focus on building actionable insights that help brands and retailers deliver on what truly matters to consumers—leading to stronger loyalty, higher sales, and sustained growth.
Mastering E-Commerce for Maximum Sales Impact
In an era where online sales drive significant growth, having a robust Amazon strategy is essential for reaching your consumers effectively. Our Amazon-focused consultancy services ensure that your brand not only has a presence on this global platform but excels in every aspect—from product listings to reviews, SEO, and PPC campaigns. We help you navigate Amazon’s algorithms, optimize your brand’s digital shelf, and drive conversion with precision-targeted strategies.
Our Amazon expertise is grounded in practical experience and a data-driven approach, ensuring your products gain visibility, rank competitively, and maintain strong customer engagement. By analyzing buyer behaviors and leveraging advanced Amazon tools, we craft strategies that increase your sales and enhance your brand’s reputation.
Ecclis will help to unlock Amazon Success. read more…
Excellence with Professionals
In Consumer Health and Animal Health, pharmacies, veterinarians, and healthcare professionals are pivotal to reaching end users effectively. Our approach to working with professionals is grounded in deep industry insights, understanding the specific needs of these groups, and creating engagement strategies that add value. By fostering strong relationships and crafting tailored solutions, we empower brands to engage professionals effectively, building trust and enhancing influence within these critical channels.
Why Choose Us?
Our team combines strategic insight with hands-on execution, offering deep expertise across industries. We are committed to delivering value through a collaborative approach, always tailored to the unique needs of each client. Whether you’re looking to refine your consumer insights, engage healthcare professionals more effectively, or enhance your route-to-market strategy, our commercial excellence services provide the support you need to drive lasting success.
Let us help you navigate the complexities of today’s market and unlock the full potential of your brand. Partner with us for commercial excellence that translates into tangible growth and a stronger market position. Contact us
Business Potential Scan
At Ecclis®, we empower investors, shareholders, and business owners with the insights needed to make informed decisions. Our Rapid Performance Analysis service offers a comprehensive yet efficient evaluation of a company’s overall performance and potential.
Our strategic approach highlights strengths, uncovers weaknesses, and delivers actionable recommendations to drive growth, optimize operations, and ensure long-term success. Whether you’re considering an investment, planning an acquisition, or refining your business strategy, Ecclis®delivers the clarity you need to move forward with confidence.
Business Health check
We assess financial stability, profitability, and growth potential, analyzing key metrics to determine whether the company is on a sustainable path. From revenue streams to cost structures, our evaluation ensures clarity in identifying opportunities and risks. Additionally, we examine strategic direction, ensuring alignment with long-term goals and market dynamics. Our proven models and methodologies provide a structured approach to evaluate commercial alignment and the effectiveness of the company’s value proposition in meeting customer needs and differentiating from competitors. By focusing on team direction, skills, and capabilities, we help ensure that the workforce is equipped to execute strategies effectively, driving sustainable success.
Distributor Relationships
Our analysis evaluates the efficiency, reliability, and effectiveness of distributor networks. We identify gaps in the supply chain, recommend improvements, and ensure the distribution strategy aligns with market demands. This includes optimizing distributor contracts to ensure mutual benefits, enhancing operational efficiencies, and providing targeted distributor support. Additionally, we assess geographic coverage to identify untapped markets and ensure the distribution network effectively meets regional needs. These strategies collectively strengthen the distributor framework, driving improved performance and market responsiveness.
Commercial Setup & Logistics
Our review focuses on operational efficiency and supply chain resilience. We ensure the commercial structure is aligned to support growth while identifying potential bottlenecks in logistics and delivery systems.
Marketing Effectiveness
We evaluate branding, messaging, and customer engagement strategies to ensure the company’s marketing efforts drive brand awareness and loyalty. Our insights provide recommendations for maximizing ROI.
Processes & Systems
We analyze workflows and operational systems, ensuring they are streamlined, scalable, and capable of meeting future demands. Optimization opportunities are highlighted to enhance efficiency.
Team Performance & Climate
We specialize in workforce alignment with strategic goals, offering expert support in team coaching, leadership development, and collaboration enhancement. Our tailored skills and competency training programs empower teams with the tools and knowledge they need to excel. By addressing key areas for improvement and guiding change management processes, we ensure smooth transitions and help build a resilient, adaptable workforce that drives sustained productivity
Portfolio & Life-cycle Management
Building and maintaining a robust, profitable product portfolio is key to long-term success. We support our clients in all aspects of portfolio management starting with strategic acquisitions and innovation sourcing to fill pipeline gaps and drive growth. Our services extend to regulatory status switches, such as Rx-to-OTC transitions, enabling market access and broadening consumer reach.
Acquisitions & Innovation
We review the success of past and potential acquisitions and the strength of the innovation pipeline. By analyzing integration processes and market relevance, we help determine if the company’s strategies are driving competitive advantage. One promising area for innovation is the Rx-to-OTC switch opportunity, where prescription medications are transitioned to over-the-counter availability. This process not only opens new revenue streams but also expands consumer access to trusted treatments. By identifying candidates for such transitions and navigating regulatory landscapes, we ensure this strategy aligns with market needs and drives growth through innovation.
Regulatory Status switches
Strategic transitions, such as Rx-to-OTC and CPG-to-CE switches, are powerful tools within the Life Cycle Management (LCM) process. These approaches not only extend the commercial lifespan of products but also unlock new revenue opportunities, expand market access, and position brands to meet evolving consumer and regulatory demands. Whether transitioning prescription drugs to over-the-counter status or repositioning consumer-packaged goods (CPG) as certified medical devices (CE), these strategies can significantly enhance a brand’s market presence and long-term value.
Our team specializes in managing both Rx-to-OTC and CPG-to-CE switches. We provide end-to-end guidance, from regulatory strategy development to consumer-focused marketing execution, ensuring every step of the process is smooth, compliant, and impactful.
For Rx-to-OTC switches, we focus on building consumer trust and navigating complex regulatory landscapes to enable seamless transitions. For CPG-to-CE transitions, we work to ensure compliance with medical device regulations while emphasizing product differentiation and market positioning.
With a data-driven approach and deep industry expertise, we help your brand unlock its full market potential, empowering you to reach broader audiences, maintain competitive advantage, and create lasting value in highly dynamic markets.
Our team worked on several switches (Rx to OTC or CPG to CE) such as; Lamisil®, Benzac®, Frontpro®, Viagra®, Actinica®, Sanature®, Etc..
Transitioning (/redesigning) prescription-only (Rx) products to Over the Counter (OTC) status is a transformative strategy that expands market access and enhances consumer convenience. Rx to OTC switches not only unlock significant growth opportunities but also empower consumers to take greater control of their health and wellness.
Our expertise in Rx to OTC switches includes:
- Market Assessment: Supporting comprehensive market analyses to identify suitable candidates for OTC conversion based on consumer demand, market trends, and competitive landscapes.
- Regulatory Assessment and Navigation: We support clients through the intricate regulatory pathways required for Rx to OTC transitions, ensuring compliance with local and international standards.
- Labelling and Consumer Communication: Support the development of clear, user-friendly labelling and educational materials to support safe and effective use by consumers.
- Clinical and Safety Evaluations: Support robust clinical data supports the safety and efficacy of the product in an OTC setting, meeting regulatory and consumer expectations.
- Launch and Commercial Strategy: Crafting tailored launch plans to maximize impact, including pricing strategies, distribution channels, and promotional activities.
By leveraging our deep industry knowledge, we help clients capitalize on Rx to OTC switches, driving growth while enhancing accessibility and consumer trust.
Product Tail Management
Effective Product Tail Management is a critical component of optimizing the long-term performance of a product portfolio. In the Consumer and Animal Health sector, where market dynamics and consumer preferences can shift rapidly, managing the tail end of a product line ensures profitability while maintaining operational efficiency.
Our approach to Product Tail Management involves:
- Data-Driven Portfolio Analysis: We use advanced analytics to help evaluate product performance, identifying underperforming or low-margin SKUs that may no longer align with strategic objectives.
- Strategic Rationalization: By assessing market trends, regulatory considerations, and consumer demand, we help prioritize high-value products while phasing out or repositioning those with declining relevance or profitability.
- Cost Optimization: Help streamlining production, distribution, and inventory processes for tail-end products helps reduce operational costs without compromising quality or compliance.
- Reinvestment Strategies: Advice on savings realized through tail rationalization can be reinvested into high-growth opportunities, such as new product development, marketing initiatives, or expanding market presence.
By proactively managing the product tail, companies can maintain a lean, focused portfolio that delivers sustained value, meets evolving market needs, and enhances overall profitability.
Life-cycle Management
In the Consumer and Animal Health sectors, as well as for Medical Device, Skin Care, and FMCG companies, Life-cycle Management is strategically important for ensuring sustained growth, market relevance, and operational efficiency. It enables companies to not only extend the commercial viability of existing products but also adapt to evolving regulatory, technological, and consumer landscapes.
Examples of effective Life Cycle Management go beyond OTC switches and include product reformulations to meet new regulatory standards, line extensions that introduce innovative formats or sizes, targeted rebranding efforts to capture emerging demographics, and the integration of digital solutions such as apps for enhanced consumer engagement. By leveraging these strategies, companies can continuously align their portfolios with market demands while maintaining competitive differentiation.
Our team has extensive experience navigating complex regulatory landscapes to bring prescription products safely and effectively to the over-the-counter market. We assist in regulatory strategy development, product positioning, and launch planning to ensure a smooth transition that maximizes market potential. Our knowledge of regulatory frameworks enables our clients to minimize risks, reduce time to market, and achieve compliance with confidence.