Amazon Retail Management
Navigating the world of Amazon can be challenging, but it’s also a powerful channel for driving growth and revenue in the Consumer Health, Animal Health, and Medical Device industries. At Ecclis, we specialize in helping manufacturers succeed on Amazon, whether through the 1P (first-party) or 3P (third-party) selling model. Our strategic and operational expertise empowers your business to overcome obstacles, maximize visibility, and achieve sustainable growth in this highly competitive marketplace. Read more…
Strategy | Vendor Management | JBP Preparations | Retail analytics | Account team training
Ecclis will help to unlock Amazon Success
Navigating the world of Amazon can be challenging, but it’s also a powerful channel for driving growth and revenue in the Consumer Health, Animal Health, and Medical Device industries. At Ecclis, we specialize in helping manufacturers succeed on Amazon, whether through the 1P (first-party) or 3P (third-party) selling model. Our strategic and operational expertise empowers your business to overcome obstacles, maximize visibility, and achieve sustainable growth in this highly competitive marketplace.
Why Amazon Matters for Your Business
Amazon is the world’s largest online retailer and an essential platform for manufacturers of health-related and medical products. Its vast reach, sophisticated logistics, and trusted reputation make it an unparalleled opportunity for reaching customers worldwide. However, succeeding on Amazon requires a nuanced understanding of its marketplace models and the unique strategies needed to thrive within them.
The Two Amazon Selling Models: 1P and 3P
- 1P (First-Party)
In the 1P model, Amazon acts as the retailer. You sell your products directly to Amazon, which then sells them to customers. This model offers simplicity and scalability, as Amazon handles pricing, inventory, and customer service. However, it comes with challenges such as reduced pricing control, intense competition, and strict vendor terms. - 3P (Third-Party)
In the 3P model, you sell directly to customers through the Amazon marketplace. This allows greater control over pricing, branding, and inventory, but also requires more hands-on management of operations like fulfillment, marketing, and customer service.
Each model offers unique opportunities and challenges, and Ecclis is here to guide you in choosing and optimizing the right approach for your business.
How Ecclis Helps You Succeed
At Ecclis, we combine deep industry expertise with Amazon marketplace knowledge to provide tailored strategies for manufacturers of Consumer Health, Animal Health, and Medical Device products. Here’s how we help:
1P Selling: Streamline Your Relationship with Amazon
For businesses operating in the 1P model, we offer:
- Vendor Management: We handle vendor negotiations, supply chain coordination, and order management to ensure seamless operations.
- Pricing and Profitability: Amazon’s aggressive pricing can impact margins. We help you implement strategies to maintain profitability while staying competitive.
- Marketing Optimization: From enhancing product listings to managing Amazon Advertising campaigns, we ensure your products stand out.
- Data Analytics: Leverage detailed insights to track performance, understand customer behavior, and refine your approach.
3P Selling: Empowering Your Direct-to-Consumer Strategy
If you prefer the 3P model, Ecclis provides end-to-end support, including:
- Amazon Account Setup: We’ll help you establish and optimize your Amazon Seller Central account, ensuring compliance with all guidelines.
- Fulfillment Solutions: Whether you choose Fulfilled by Amazon (FBA) or Fulfilled by Merchant (FBM), we help you create an efficient logistics strategy.
- Brand Control: Maintain control over your pricing, branding, and customer relationships while building trust with your audience.
- Enhanced Listings: High-quality listings are essential for conversion. We craft compelling content, optimize keywords, and create A+ Content to boost visibility and sales.
- Advertising Expertise: From Sponsored Products to DSP campaigns, we develop advertising strategies that drive traffic and conversions.
Our Approach
Tailored Strategies for Long-Term Success
What sets Ecclis apart is our personalized approach. We understand that each business is unique, with its own challenges and goals. That’s why we start every engagement with a thorough analysis of your product portfolio, target market, and existing Amazon presence. From there, we develop a customized roadmap to help you achieve your objectives.
Our services are designed to:
- Maximize sales potential while managing costs.
- Ensure compliance with Amazon’s regulations.
- Build a strong brand presence on Amazon.
- Optimize product availability and delivery performance.
Advanced Analytics
Take control of your Amazon performance with a tailor made Vendor Management Dashboard. Designed specifically for businesses operating in the Amazon 1P model, this powerful tool puts all your key performance indicators (KPIs) at your fingertips, empowering you to make data-driven decisions and maximize profitability.
With your Amazon dashboard, you can effortlessly track and analyze essential metrics such as:
- Revenue and Cost of Goods Sold (COGS): Monitor financial health and uncover opportunities to improve margins.
- Net PPM (Profit Per Unit): Ensure profitability on every sale.
- Average Sales Price (ASP): Gain insights into pricing trends and optimize profitability.
- Glance Views and Conversion Rates: Understand customer behavior and optimize listings for higher conversions.
- Out-of-Stock Events: Avoid lost sales with real-time inventory insights.
- Value and Volume Trends: Compare performance across periods to identify growth opportunities.
Our intuitive interface and actionable insights help you stay ahead in a competitive marketplace. Whether you’re optimizing pricing, improving supply chain efficiency, or refining marketing strategies, the Vendor Management Dashboard is your ultimate partner for success.
Why Choose Ecclis?
With years of experience in the Consumer Health, Animal Health, and Medical Device sectors, we are uniquely positioned to help your business thrive on Amazon. Our team combines industry knowledge with hands-on expertise in both the 1P and 3P models, ensuring you have the support you need to navigate this complex ecosystem. Whether you’re just starting on Amazon or looking to refine your current strategy, Ecclis is your trusted partner for success.
Interim Management
In today’s demanding business climate, companies face periods of change that require specialized, high-impact leadership. Especially in sectors like Consumer and Animal Health, which operate in highly regulated environments. Our Interim Management services provide seasoned professionals who can step in quickly to guide your organization through critical transitions, drive complex projects, enable business turnarounds, and accelerate growth. Read more…
Project Management | Management Transitions | Business Turn Arround
Interim Management Services
In today’s demanding business climate, companies face periods of change that require specialized, high-impact leadership. Especially in sectors like Consumer and Animal Health, which operate in highly regulated environments. Our Interim Management services provide seasoned professionals who can step in quickly to guide your organization through critical transitions, drive complex projects, enable business turnarounds, and accelerate growth.
Project Management
Our interim managers ensure your key initiatives are delivered on time, within budget, and aligned with strategic goals. With hands-on expertise, they oversee complex projects from start to finish, driving measurable results and sustainable improvements.
Seamless Transitions
We provide leadership during times of change, such as executive departures, reorganizations, or market shifts. Our experts maintain continuity while implementing tailored strategies to navigate transitions effectively.
Business Turnaround
When facing operational or financial challenges, our interim managers bring the expertise to stabilize operations, improve performance, and steer your business back to profitability.
Growth Acceleration
For organizations aiming to scale or capture new market opportunities, we deliver strategic guidance and actionable solutions to unlock rapid and sustainable growth.
Partner with us to overcome challenges, seize opportunities, and emerge stronger. Let’s turn change into opportunity.
Whether you need an experienced project manager to lead a pivotal initiative, a leader to manage a temporary transition, an expert to navigate a challenging turnaround, or strategic support for growth acceleration, our interim managers bring extensive industry knowledge and hands-on expertise. We understand the unique requirements and regulations of the Consumer and Animal Health sectors, allowing us to swiftly assess situations, define priorities, and deliver measurable, sustainable results.
With a focus on agility and impact, our Interim Management team ensures that your projects stay on track, transitions run smoothly, growth objectives are realized, and your organization emerges stronger from any challenge. Partner with us to bridge skill gaps, maintain continuity, and achieve the results you need with confidence. Let’s transform change into opportunity.
Brand Potential Monitor
Did you know that only between 10-20% of new FMCG product launches succeed. This means 80-90% of new products tend to fail or underperform expectations. For OTC product launches the overall Success Rate is hovering around 20-30%, due to higher consumer trust and stricter regulations.
Ecclis has developed the “Brand Potential Monitor“. A proven data-driven and fact-based methodology to assess the true potential of your product launch. Over the last 15 year, many Companies have used the Brand Potential Model to quickly and robustly assess the success Rate of their new product launch concepts.
Companies like Pfizer, Johnson & Johnson, Grünenthal, Galderma, Boehringer Ingelheim and many more, use the Brand Potential Monitor methodology to plan, model and validate the potential in Market Succes of their planned launches. Some examples and use cases are the Rx to OTC Switches: Benzac ®, Actinica ® and Frontpro ®.
Our structured methodology to understand the full Potential of a Brand
Understanding Market Potential: A Critical Step for Successful Brand Launches
Launching a new brand in the competitive OTC and FMCG landscape requires more than a great product; it demands strategic insights into market potential. Without a clear understanding of consumer needs, pricing dynamics, and market fit, companies risk underestimating or misallocating resources leading to costly missteps.
Market potential analysis provides the foundation for informed decision-making. It helps identify where consumer demand aligns with your product, which price points maximize profitability, and how to position your brand effectively within the market. This is crucial when considering the significant investments required in product development, marketing campaigns, production capacity, and human resources.
Investing without accurate market insights can result in wasted efforts, financial losses, and missed opportunities. Conversely, a data-driven approach ensures resources are directed toward opportunities with the highest return on investment.
Our innovative tool simplifies this process by delivering actionable insights based on market potential, consumer needs, price elasticity, and product-market combinations. With this knowledge, companies can confidently navigate challenges, minimize risks, and maximize the success of their brand launches.
Understanding market potential isn’t just important, it’s essential for creating sustainable growth and achieving long-term success in an ever-changing market.
A deep understanding of the category is essential for a successful product launch in the OTC and FMCG markets. Knowing the category dynamics helps identify key trends, consumer behaviors, and competitive benchmarks that shape purchasing decisions. It allows you to pinpoint growth opportunities, anticipate challenges, and tailor your product to meet specific needs within the market.
By aligning your strategy with category insights, you can differentiate your brand, optimize pricing, and enhance your value proposition. Without this understanding, investments in marketing, production, and distribution risk falling short, making category expertise a cornerstone of sustainable success.
The Brand Potential Monitor wil help to capture the category insights and present the key outcomes in easy to understand infographics.
Understanding consumer insights is critical to guiding your brand through the marketing funnel. From awareness to purchase, insights into consumer needs, preferences, and behaviors enable targeted strategies at every stage.
At the top of the funnel, insights reveal what drives awareness and sparks interest. In the consideration phase, they help identify factors influencing decisions, such as price sensitivity or product benefits. Toward conversion, they highlight barriers and motivators impacting purchase intent.
By leveraging relevant consumer insights, brands can craft messaging, optimize channels, and align their offerings to resonate with target audiences—ensuring a smoother journey through the funnel and maximizing success.
In the highly competitive OTC and FMCG industries, success hinges on understanding and optimizing every stage of the marketing funnel from creating awareness to building brand advocacy. Each stage presents unique opportunities and challenges that, when managed effectively, drive sustainable growth and customer loyalty.
Awareness is where brands make their first impression, leveraging impactful campaigns to stand out in crowded markets. As consumers move to consideration, clear communication of benefits, trust-building, and differentiation become crucial. Conversion depends on ensuring seamless access to products and delivering a compelling value proposition. But the journey doesn’t end there. Retention and advocacy are built by exceeding customer expectations, fostering brand engagement, and encouraging satisfied customers to share their experiences.
By defining and managing these key marketing drivers, companies can achieve a cohesive strategy that aligns consumer needs with business goals. At our consultancy, we specialize in helping consumer brands to model different Marketing strategies and tactics to reach the full potential of the marketing funnel, turning awareness into loyalty and loyalty into advocacy.
The Brand Potential Monitor allows to run different Marketing Media Models and instantly see the impact on the Brand P&L.
In the competitive OTC and FMCG sectors, pricing is a critical lever for profitability, customer loyalty, and market share.
A successful pricing strategy ensures your products remain attractive to consumers while maximizing revenue across diverse retail environments. Key to this success is understanding price elasticity, how sensitive your customers are to price changes. Elasticity studies help predict demand shifts, enabling precise adjustments for different consumer segments, market conditions, and product categories.
Differentiated pricing policies across retail channels are equally essential. Whether it’s e-commerce, drugstores, or supermarkets, each channel operates with unique cost structures, consumer behaviors, and competitive dynamics. Tailoring your pricing strategy for each ensures alignment with channel-specific opportunities while preserving brand integrity. Promotional discounts, when used strategically, can drive trial, boost short-term sales, or clear inventory. However, overuse or inconsistency between channels risks margin erosion and customer confusion.
Our consultancy specializes in crafting data-driven pricing strategies that incorporate elasticity analysis, channel differentiation, and promotional optimization. With our expertise, you can unlock sustainable growth and maximize the impact of every pricing decision.
In the complex OTC and FMCG landscape, a deep understanding of Brand and Customer Profit & Loss (P&L) statements is the foundation for profitable growth. These tools offer crucial insights into financial performance, enabling smarter, data-driven decisions and more precise execution of strategies.
Pricing strategies, promotional discounts, and media investments are critical levers of profitability. A well-structured Brand P&L helps quantify how pricing changes impact revenue and margins, ensuring competitiveness without eroding profitability. Meanwhile, Customer P&Ls reveal the true cost of promotional activities and their ROI, balancing the trade-off between volume uplift and margin dilution.
Media and customer investments further underscore the causality within P&Ls. Effective campaigns and channel-specific strategies can drive demand, but only when aligned with P&L insights to prevent overspending or under-delivering on expectations.
By mastering the dynamics of Brand and Customer P&Ls, businesses can fine-tune investments, optimize pricing, and ensure that both short-term wins and long-term growth align with profitability goals. In today’s fast-paced environment, understanding these financial metrics isn’t just an advantage, it’s a necessity.
The Brand Potential Monitor allows to model different Commercial and Marketing mix scenario’s and immediately see how this impacts your Brand-, Customer-, and Business P&L’s. In case a full Business Case for C-Suite executives or investors is required, full financial statements, Capex, Opex, G&A, Valuation, Cash Flow and Capital needs en cost analysis can be added.